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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing Hersh Shefrin
Publisher: Oxford University Press, USA

Perhaps if we examine some of the ways in which gambling and investing are generally perceived to differ, we might be able to build definitions from those characteristics. Read through them, and you'll quickly realize why you make such terrible financial decisions. OK, so the dictionary definitions aren't very useful. May 29, 2013 - “Investors are 'normal,' not rational,” says Meir Statman, one of the leading thinkers in behavioral finance. NOTE: These definitions are derived from Hersh Shefrin's Beyond Greed And Fear, which was required reading in the CFA Institute's Level III curriculum in 2009. Apr 25, 2012 - Psychology rules the stock market, according to Hersh Shefrin. In Beyond Greed and Fear, Shefrin shows how bias, perception, and other aspects of psychology often rattle investors and move stocks. Feb 1, 2001 - Beyond the Dictionary. Behavioral finance reconciles the discrepancy between rational valuation and irrational market pricing. As the crisis unfolded stock market reacted sharply and stopped rallying. Feb 6, 2012 - The greed for huge gains drove financial engineers to innovate and sell complex financial products to unsophisticated investors.